My primary goal at the beginning of the project was to think
of a theme that could be ever present in each of my texts, and could act as an
image for my brand. Both research and my own ideas allowed for me to recognise
methods in which I could do this, as
exemplified in my ‘Intial Planning Ideas’ tasks. I finally settled on
the theme of opposites, as not only was it original and interesting, but also
included cohesion between the theme and the title of my song of choice;
“Evening/Morning”.
I adopted this theme throughout the entirety of my music
video, with the opposing nature of both of my characters, with the male being
very uncaring about the situation, as reflected by his lack of interest in the
date, and the female being all about the date, trying to loads of outfits and
trying to look her best. Similar to my ancillary tasks, the main role of my
music video was to promote the song itself, and it did this through not only
creating cohesion between the lyrics and video, but also by helping to develop
the opposites brand that I contained in each of the products. In this sense, I
feel that the song served its purpose, as it provided a video that will please
audiences, both in the sense of an enjoyable narrative, and the relate ability
that it contains.
For both my magazine advert and digipak and I had to go about
putting this idea on paper, which I feel I did successfully. After several
drafts of my Digipak, I finally began to focus on the idea of splitting the
faces of the characters, both facing different directions, to symbolise the
opposites theme in this product. Editing this photo in a way that distorted the
backgrounds of each of the characters also further signified this. The clear
link between the music video and my digipak was made by including the same
models from my music video as the two contrasting faces, which helped to
further consolidate my brand identity.
In terms of my magazine advert, after studying conventional
magazine adverts, generally they adopted the same image as was present on the front
of the Digipak. As a result, I used this in the form of a full bleed image,
another conventional factor. This, in itself, created the cohesion between each
of the products, as the image of the two characters became symbolic of the song
itself, as they are featured in each form of promotion for the song, which in
itself, highlights how they have served their purpose of promoting this
specific piece of music.
As suggested by feedback that I received, the link between
the music video, the digipak, and the advert draft is clear, which highlights
how successful they are at promoting and creating an identity brand for my song
of choice.
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